Knowing what is current in your industry is a must, but it does not imply that you should adopt every trend. From social media accounts to the latest technology, trends regularly infiltrate our decision-making process. Someone on your board recently went to an event that utilized QR codes; why aren’t you using QR codes?! You receive a phone call from an upset client; you send out paper newsletters? It’s 2012; go green like the rest of the world!
Take a breath and relax. Each time you are tempted to hop on the bandwagon of the latest trend, take a moment to determine whether it will have a positive impact on your organization. Continue reading



